Golden Spoon is a privately held company that has thrived for over 30 years. Why? There is a single short answer – OUR LOYAL CUSTOMERS! Every decision we make is based on what you tell us. This is the true secret to our success as a company. Yep, it’s complex and apparently very difficult to understand for other companies but we literally give our customers what they want. All of our decisions are based on our customer’s knowledge, preferences, and experiences both within and outside Golden Spoon. We have the most loyal customers and we’ve preserved and grown those relationships for decades. The parents and grandparents visiting our stores today, were the same kids visiting our stores back in the 80’s – 90’s.
We built our new stores for you. It should be no surprise the our new service model provides both increased full service and the self service “be your own artist” options – you wanted both and we gave you both. Also, no surprise that you and the frozen yogurt market overall is tired of paying way too much for yogurt. A couple of years ago, at the very point in time when our nation was experiencing the greatest economic stress in decades, some of our competitors introduced the most expensive model in history – weighing your yogurt and pricing it by the ounce! We agree with you – it’s insulting and demeaning to pay for yogurt by the ounce! You asked for three cup sizes with a fixed price – you got it. You asked for some hidden menu items and you got them as well. Loyalty program, yes… New flavors, yes… New Specials, yes!
Everything you see in this video is about YOU our loyal customers. We are proud of our/your new store format with the first and most flexible service model in the industry, weightless pricing, and the same great friendly staff.
Ed Evans
President
